OUR STORY

Moroccanoil co-founder Carmen Tal was miles from home when, after a routine
color service gone awry, she experienced the powerful Moroccanoil Treatment
while traveling. As she witnessed the transformation of her hair instantly
revitalized, going from damaged to shiny, smooth, manageable, she went on a
quest to share the magic of this argan oil hair treatment with women across the
globe.

AN INDUSTRY PIONEER

What began over a decade ago as a single, revolutionary product that pioneered a
new category in the beauty industry, has grown into a full line of hair and body
products, all infused with nourishing antioxidant-rich argan oil, signature to the
brand. Dedicated to providing the highest quality hair and body products,
Moroccanoil has grown into an iconic beauty brand. “We are thrilled to be
celebrating over a decade of oil-infused innovation and today our goal remains
unchanged—to empower beautiful transformations and create products that

inspire confidence,” says co-founder Carmen Tal.

THE ARGAN OIL STORY

Argan trees grow and tenaciously survive in semi-desert areas of the
Mediterranean. The deep roots and small leaves of the argan tree allow it to
resist arid winds and water loss, resulting in a nut with a unique oil profile.
Pure argan oil is a rare and precious oil that is harvested and extracted from the
nut of the argan tree. For centuries, women across the Mediterranean have used
argan oil in their beauty regimen for vibrant, healthy-looking skin and hair.

ARGAN OIL BENEFITS

Moroccanoil was inspired by the transformative power of argan oil. Rich in
vitamins, minerals and antioxidants, this age-old beauty secret has many
uses, helping to hydrate and soften your hair, face, body and nails.
With its high content of antioxidants, essential fatty acids and vitamin E, the
benefits of argan oil naturally help revitalize skin, increase hair’s elasticity
and consistently restore shine to dull, lifeless hair. It is a powerful
antioxidant, UV-protector and free-radical neutralizer.

Argan oil for hair leaves it beautiful, shiny and nourished with each use.
Argan oil for skin luxuriously hydrates and infuses it with moisture. Argan
oil has also been known to help reduce the appearance of wrinkles.

ARGAN OIL-INFUSED PRODUCTS

Moroccanoil began with the simple wish to share the transformative powers of
our rejuvenating argan-oil infused formulas and adopted this tradition as the
philosophy for the brand. All Moroccanoil products for hair, body and skin are

infused with argan oil—signature to the brand.

Moroccanoil only sources the highest quality argan oil originating from argan
trees grown in Morocco. The argan oil used in all our hair products and skin

products are manufactured by a cold-press process.

Pure Argan Oil is 100% pure, with no additives, colorants or preservatives. It is
fragrance-free, and is perfect to use on your skin or hair for a luxurious and
invigorating experience. Moroccanoil continues to be the leader in oil-infused
hair and body products. It is our passion to deliver argan oil-infused beauty,

every day, with products that truly outshine the rest. 

OUR SIGNATURE SCENT

Memorable and exotic, the signature Moroccanoil scent is an iconic juxtaposition
of notes that transport the senses, conjuring images of a relaxing beach-side
vacation, and the feeling of indulging in a luxurious spa. A highly-regarded and
truly distinctive fragrance: spicy amber aromas merge with sweet florals,
capping the sensorial journey with a soothing experience to remember.

Moroccan Oil, number one in the world for argan oil, has been officially
operating in Azerbaijan for almost a year. The official partner of the brand in
Azerbaijan is Profkosmetik LLC. Currently, more than 40 luxury salons serve

their clients with Moroccanoil products.