The Transformative Power of Argan Oil: Discover Moroccanoil’s Journey to Beauty Innovation
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Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.
THE ARGAN OIL STORY
Argan trees grow and tenaciously survive in semi-desert areas of the Mediterranean. The deep roots and small leaves of the argan tree allow it to resist arid winds and water loss, resulting in a nut with a unique oil profile. Pure argan oil is a rare and precious oil that is harvested and extracted from the nut of the argan tree. For centuries, women across the Mediterranean have used argan oil in their beauty regimen for vibrant, healthy-looking skin and hair.
ARGAN OIL BENEFITS
Moroccanoil was inspired by the transformative power of argan oil. Rich in vitamins, minerals and antioxidants, this age-old beauty secret has many uses, helping to hydrate and soften your hair, face, body and nails. With its high content of antioxidants, essential fatty acids and vitamin E, the benefits of argan oil naturally help revitalize skin, increase hair’s elasticity and consistently restore shine to dull, lifeless hair. It is a powerful antioxidant, UV-protector and free-radical neutralizer.
Argan oil for hair leaves it beautiful, shiny and nourished with each use. Argan oil for skin luxuriously hydrates and infuses it with moisture. Arganoil has also been known to help reduce the appearance of wrinkles.
AN INDUSTRY PIONEER
What began over a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products,
“We are thrilled to be celebrating over a decade of oil-infused innovation and today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence.”
Carmen TalOUR SIGNATURE SCENT
Memorable and exotic, the signature Moroccanoil scent is an iconic juxtaposition of notes that transport the senses, conjuring images of a relaxing beach-side vacation, and the feeling of indulging in a luxurious spa. A highly-regarded and truly distinctive fragrance: spicy amber aromas merge with sweet florals, capping the sensorial journey with a soothing experience to remember.
Moroccanoil, the world’s number one brand for argan oil, has been officially operating in Azerbaijan since 2022. The brand’s official partner in Azerbaijan is Profkosmetik LLC. Currently, Moroccanoil products are available in more than 40 luxury salons and stores.
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